Tofu builds an omnichannel marketing platform for companies

When EJ Cho launched its first company in 2018, it was exposed to what it takes to market a product. He was surprised to find a market filled with different single -use tools.

“It was a very frustrating experience,” Cho told Techcrunch. “I had to learn and juggle all these different tools. It looked like a very ineffective way to pass your word to users. I have always been fascinated by how to make marketing a little more efficient and effective. »»

CHO (photo above on the left) sat on this idea for a few years while working in engineering teams in companies such as Meta, Affirm and Fast. After the progress of the generative AI in 2022, he realized that he could be able to solve the marketing problems he had years earlier using AI.

The result was TofuA B2B marketing platform led by AI which is designed to bring all the potential marketing campaigns of a company in a single space. The platform fits into the existing workflow of a marketing team, and tools like HubSpot and Salesforce, and uses AI to automatically modify marketing copy for different marketing channels and can customize marketing content for different types customers.

Cho, co-founder and CEO of Tofu, said that even if he had met his frustrations with marketing tools while creating a company oriented towards consumers, he decided to focus on B2B marketing because he is a lot heavier than B2C marketing, which made it more natural for a generative approach to AI.

The Tofu team has consulted more than 40 different CMOs before writing a code, said Cho, to understand what their biggest pain was. The two areas that were most consistent were that CMOS wanted to be able to personalize the content in different market segments and reuse content for different channels. Cho said it was there that the tofu concentrated first.

“If you really think about it, there is not many delta between what you want to write for perhaps an email compared to what is for a copy of the destination page,” said Cho. “Obviously, there are these little shades, but it is nothing that cannot be anchored under a single tool.”

Tofu, based in San Francisco, was launched at the end of 2023 and experienced high demand. The company has a 12x income growth, although it should be noted that it has only been in service for a little over a year. Customers include depth, checkpoint and prodigy, among others.

The company announces a series of $ 12 million has led by Signalfire with the participation of Hubspot Ventures, Tau Ventures and Correlation Ventures, among a certain number of existing VC investors and providential investors.

The use of AI in marketing is not necessarily a new concept – nor a post -cattle concept. JasperWho helps corporate companies with AI marketing, has existed for a decade and is at more than $ 1.5 billion. CordialAnother inter-channel marketing platform has raised more than $ 70 million in venture capital funding.

Cho recognized that the space is crowded, but added that it thinks that the tofu is in good position because it receives many different teams within a marketing department, compared to the single -use tool. This makes him more sticky than some of the other Tofu competitors, he said. The fact that Tofu is not only a Wrapper Chatgpt and offers an integrated end solution makes them stand out, he added.

Now that Tofu has closed its series A, the company will extend the product’s capacities when it works to build a source of truth for marketing teams.

“It’s a noisy space,” said Cho. “The way we position ourselves is to say essentially that we replace and can take care of the multiple use cases for which you buy individual tools with a single platform. Thus, this unified platform is a very attractive value proposal for customers, in particular business customers. »»