Snap presents AI video objectives fed by its internal generative model

Snapchat presents its first objectives of the AI ​​Video generator, the company told Techcrunch exclusively. The lenses are fed by the generative video model built by Snap. The three new AI video objectives are available for users of the premium application level of the application, Snapchat Platinum, which costs $ 15.99 per month.

The launch comes when Snap has unveiled a AI video generation tool At its summit of partners last last September. A Snap spokesperson said that new AI video lenses use the subsequent versions of this underlying technology.

Snap has been considered a leader of the RA, but has also invested in AI in recent years alongside almost all other technological companies. With these new IA video objectives, Snap adopts AI to stay competitive and provide its users with features that are not yet available on the platforms of its rivals, including Instagram and Tiktok.

While Snapchat starts with three AI video objectives at launch, he plans to add more every week. The initial objectives include “connecting” and “fox”, which animate fur friends who snuggle up with you. The third lens “Spring Flowers” generates a zoom-out effect revealing the person in your snap while holding a bouquet.

You can access the new objectives via the lens carousel. You can then select the lens, then capture a snap via your front or rear camera. The video AI will generate then automatically record on your memories.

“These objectives, supplied by our internal generative video model, today bring some of the most cutting -edge AI tools available for snapchatters via a familiar objective format,” wrote the company in a blog article. “We have a long story of being the first movers to bring AR, ML and advanced tools directly to our community, and we are delighted to see what the snapchatters create.”

As Snapchat notes, it is logical that the company brings generative AI to objectives, since it is a format that users have adopted for years.

While Snap has typed tools from OPENAI And Google In the past to feed some of its features, it now also builds its own internal models.

Last month, the company unveiled a text search model in the image AI For mobile devices that will feed some of the Snapchat features in the coming months. Snap said that at the time that by implementing internal technology, it will be able to offer its community high quality AI tools at a lower operating cost.