Kerry Washington invests in the Cheersy wedding market
Kerry Washington is expanding his previous investment portfolio, as a main investor in the pre-series round of the Cheersy wedding market.
Cheersy, founded in 2024 by Amy Shack Egan, helps couples find wedding coordinators of the day and collected a total of $ 550,000, other investors, including Christina Tosi, founder of Milk Bar; Jennifer Gilbert, founder of Save the date; And Joanna Rosholm, the former press secretary of First Lady Michelle Obama.
Washington did not immediately respond to our request for comments.
Shack Egan said she had met Washington through the actor’s social impact director. They both attended a dinner in Los Angeles where Shack Egan started a conversation. At the end of the dinner, the director of the social impact offered an introduction to Washington as a providential investor possible. Washington has made a name for himself as a providential investor Alongside other Hollywood titans Fraying a path in the world of startups.
She is an investor in the SPILL SOCIAL SOWAn alternative belonging to blacks to X. It also supported food disorder Treatment starting equipment And, according to Pitchbook, has reduced checks in the Omaze charity collection platform, the Solv health company, and was once an investor in the wing.
“The dinner was a few days after I was supposed to go home, but I knew I had to be in this electric playful room,” Shack Egan told Techcrunch. “I extended my trip and went to dinner.”
From there, Shack Egan treated the rest of the fundraising market, an experience it called difficult. “I didn’t know what I didn’t know. I said yes to everything. Jumped on a flight. I got into it, I said no, and I put my foot in my mouth more times that I cannot count, “she said.
This is Shack Egan’s second company. She also founded Business Business, Modern Rebel, launched in 2015. She founded Cheersy because Modern Rebel received so many requests to coordinate the wedding day, which means that someone ensures that the wedding is going well the day it happens.
“The coordination of the day of the day is the most reserved wedding planning service, and I therefore responded to the requests for this service that we did not offer with handpicked recommendations,” she said, adding that her tender recommendations could simply be integrated into a market business. The result of this was Cheersy, who, she says, has a model similar to Airbnb
The couples are looking for verified matches that correspond to their budget, their vision and their atmosphere, looking for by date, price and specialty. Then the two parties can reserve a call and, if everything is an adjustment, the couple can reserve the talent.
Shack Egan considered its small business strength as a force, but said it was not the “easiest pill to swallow” for investors who were looking for large technological companies on its curriculum vitae.
“The fundraising trip can be so lonely and a real blow on your mental health,” she continued.
She joined the Power to Pitch program, which helped connect it with more people around the world of startups. The company will use this new capital to improve the features of the reservation platform and will hire, such as a user experience designer. Shack Egan also wants to increase the marketing budget a little and call on a community manager while the company is looking to develop in six new cities in the coming months. It is currently offered in New York and Hudson Valley.
“I started in this industry in 2015 as an event freelancer,” said Shack Egan. “I personally know the pains of this work. I love the idea that we experience to be someone working in the wedding industry, in such a difficult – and often, ungrateful – more supported and more fun job. »»
