Buyers flock to AI search
After decades to count on Google Ten blue links To find everything, Jeans Travel Tips, consumers quickly adapt to a completely new format: AI chatbots looking for them.
According to New research by AdobeAI research has become an important traffic channel for retailers. The company has analyzed “more than one billion of visits to American retail sites” via its analysis platform and conducted a survey of “more than 5,000 American respondents” to better understand how people use AI.
The report indicates that the IA research references jumped 1,300% during the holiday season for 2024 compared to 2023, the cyber Monday had a leap of 1,950%. Although it is a spectacular increase, it is somewhat awaited, because research on AI was still in its nascence last year.
What is more interesting are commitment measures: users who are referred from the search for AI compared to traditional references (such as standard Google or Bing) tend to stay on the 8% more site, to travel different pages 12, and are 23 percent less likely to simply visit the link and leave (or “rebound”). This could suggest that AI’s tools lead people to more relevant pages than traditional research.
There is also perplexity, an emerging startup now Evaluated at $ 9 billionwhich provides a search for a chatbot (with cooked advertising) and has been mired in controversy. Last June, a Forbes editor alleged That the startup had grown up by her team’s reports thanks to a new perplexity feature that generates a web page on any subject. At the time, CEO Aravind Srinivas said that the product “has rough” and that it “will improve” with feedback over time. Not everyone did not take this defense: Forbes threatenedWhile News Corp is Actively following copyright violation.
Despite the first problems, Openai too launched its own research function Last year in its flagship product, Chatgpt. Perhaps learning errors made by Google and Perplexity, Openai announced the launch of its research function as a prototype, in the hope of reducing the number of strange edges which could potentially become viral. He also came with a multitude of media partnerships (including Vox Media, the parent company of The penis) and a press release which stressed how the publishers had control of how their work surfaced in Chatgpt.
For the moment, it seems that research on AI is there to stay – and consumers mold it to their needs. The survey that accompanies it by Adobe of 5,000 consumers revealed that 39% of these respondents use AI research for online purchases, 55% use it to do research (What I also said that this is my main case of use), and 47% use it to find recommendations on what to buy. These types of statistics tend to make advertisers salivate. But while perplexity and Google are stuck in advertisements alongside the AI research results, Openai does not do so. By TechcrunchThe CEO of Openai, Sam Altman, said that the company would put advertisements in Chatgpt as “last resort” because he thinks that “Ads-Plus-Ai is somewhat unique”. CFO Sarah Friar said the startup was planning to implement announcements (that a company spokesperson then returned). While Openai could really use advertising revenues from its products are cash burning machinesIt is not the future that consumers want – and the lack of ads could be what attracts them in the search for AI in the first place.
Even if it is still the beginning, research on AI clearly attracted the attention of consumers when they experience this new way of finding things online. Many criticisms believe that traditional research has been broken for years, obstructed by advertisements and SEO spam. AI research emerges as potential correction – if it can avoid the same corruption forces.
