Amazon to reveal Alexa Alexa of new generation later this month: here is what to expect

Amazon has officially announced a next event focused on artificial intelligence, scheduled for February 26. According to Reuters, the company intends to unveil its new generation Alexa generator service.

Amazon to reveal Alexa I renovated later this month$ Amzn A planned for a media event at the end of February to present its generative upgrade of the long -awaited AI for Alexa, by Reuters.

The redesign, delayed several times, could include a subscription model, with potentially monthly costs… – Wall St Engine (@wallsengine) February 5, 2025

Since its launch in 2014, Alexa has become one of the most common vocal assistants; However, he had trouble keeping the pace of the rapid development of AI generating technologies such as Chatgpt, Claude and Gemini.

The transformation of Alexa into a generative AI service represents the most significant modification of the product since its creation.

This new iteration of Alexa will be able to engage in complex and contextually aware dialogues with users and to manage complex requests. In particular, Amazon incorporates models of CLAUDE D’ANTHROPIC, rather than relying exclusively on its owner AI technology, as previous versions of Amazon AI was faced with challenges in the Supply of answers in a timely manner.

Although Amazon initially aimed to launch the update Alexa last year, the press release was postponed. It is crucial for Amazon to implement these changes effectively, since there are more than 100 million active users of Alexa and more than 500 million Alexa compatible devices sold.

The company seeks to convert some of these users into paid customers, with plans to introduce a subscription model for the new Alexa service. When it was launched, Amazon will carry out the new Alexa tests with a limited group of users, without imposing costs.

This new version of Amazon Alexa should make its debut just before Apple begins to test a reworked SIRI, which will include improved Apple intelligence capacities.

Apple has indicated that the updated SIRI will include awareness of the screen, the personal context and improved features in applications, which allows it to better serve users of iPhone, iPad and Mac.

https://www.youtube.com/watch?v=MLBGFHTMZYK

In addition, rumors suggest that next year, Apple will publish an update version of Siri which uses major language models, improving its competitiveness against Chatgpt and other chatbots.

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