AI advertisements take the ground during the Super Bowl 2025
We have officially experienced a super Bowl of AI, people.
While everyone is attentive to watch the annual championship match, the biggest buzz was not only the victory of the Eagles and Kendrick Lamar performing their slope of a Grammy to the show at halftime . It was also a question of being a theme coherent in several of the advertising places of several million dollars.
Since the beginnings of the Openai Super Bowl at the Google Gemini Chatbot sharing facts with cheese, here are some key points of this year’s Super Bowl advertisements.
OPENAI
Openai began his very first announcement of the Super Bowl in order to bring Chatgpt to the masses. This advertisement marks the first foray into AI startup in high -level marketing and offers a style of pointillistic animation, where black and white points represent important historical milestones, in particular the invention of the bulb, The landing of the moon and the first email, ultimately highlighting the emergence of generatif AI.
In the advertising of the company, the message is clear: remarkable achievements often start with a single step. Reactions to the announcement were however mixed, with many viewers argue That the announcement was a disappointment while others greeted him. It is not surprising to see various opinions, because Openai already divides people.
The Day Spot spot occurs the recent brand change of the company, which has revealed a new logo and a new police force and seeks to redefine the identity of the company in the technological landscape of the competition. In a new video This announces the name change, Openai uses the same black spot motif.
Of course, Google took the opportunity to show his Gemini chatbot to millions of football fans on Sunday. Advertising underlines how a father uses the AI tool to juggle with the preparation of his dream job interview while raising his daughter and teaching difficult life lessons.
It was a gentle announcement, unlike a 30 -second ad from Google Posted on YouTube 11 days ago And caused a little more drama.
This previous announcement, located in a Mart cheese in the Wisconsin, aimed to demonstrate how small businesses use AI in Google Workspace. But according to X User Nate HakeThe original video apparently had to be changed because the Gemini chatbot provided a potentially inaccurate fact. In the original version, Gemini said that Gouda represented 50% to 60% of world cheese consumption. Although the president of Google of Cloud applications, Jerry Dischler, replied in Hake that it was not a hallucination because it was taken from cheese.comMany speculate that the figure is an overestimation. It now appears that the YouTube video has been modified to delete this statistic.
Although we must have that modification adjustments often occur, it should be noted that a great technology giant like Google made such a public error. However, it is a reminder that AI can hallucinate, and not even large companies catch them all the time.
Meta has promoted her intelligent glasses Meta Ray-Ban in an advertising place that presents Chris Hemsworth, Chris Pratt and Kris Jenner (Chris Trifecta, if you want) while they explore an art gallery. While Pratt questions the glasses powered by AI on the work of art, Hemsworth eats a expensive banana, a reference to Justin Sun, the founder of Tron and the blockchain who bought a $ 6.2 million which consisted only of a banana stuck on a wall.
The advertising of the Super Bowl has enlisted these popular celebrities to demonstrate its laptops in AI, probably in order to strengthen its attraction among the general public. CEO Mark Zuckerberg would have The employees said in a meeting of all the hands disclosed that the company had sold more than a million Ray-Ban meta-lunes in 2024.
Dirty
In an announcement from the Salesforce Super Bowl, the company shows how “AI was supposed to be”. The announcement features the star of “Interstellar” Matthew McConaughey while rushing into Heathrow’s animated airport. After having reserved his flight online, he was caught up in a last -minute door change, causing a frantic race to catch his plane. However, perhaps if he used Agentforce, the Salesforce platform to build autonomous AI agents, he could have had a less stressful experience.
Godaddy
Godaddy, the web hosting platform, presented its AI, “Airo” product during its game day. The tool is designed to help small businesses create professional quality logos, conceptions of sites Web and promotional content for social media.
The advertising actor presented that the actor Walton Goggins demonstrating how he uses Airo to create a website to promote his own range of glasses, rightly called Goggins glasses. In the announcement, Goggins says that the actors are excellent for pretending and that small business owners can easily do the same. Because who needs to know what they are doing when you can ask an AI to do it for you?
Circul
The Cirkul water bottle brand took a playful blow to AI during its advertising at the Super Bowl. The actor of the commercial stars Adam Devine, who enlist the help of an AI assistant to order a bottle of Cirkul water. However, the AI wrongly performs its request and ends up ordering 100,000 bottles of water, highlighting the unpredictable consequences of relying on technology for daily tasks.
The announcement also announces that Cirkul plans to give 100,000 free bottles to customers visualizing the game.
With the main technological players who broadcast advertisements for the Super Bowl 2025, Several startups Invested in advertisements this year, including Fintech Ramp, where the Ballon de Ballon de Philadelphia Eagles, Saquon Barkley, is an investor.
