Sonos would have developed a $ 400 streaming device to compete with Apple TV 4K

Sonos should present a new video streaming device to compete with the Apple TV 4K, as detailed in a recent article in The Verge. The price range provided for this device is between $ 200 and $ 400, which is considerably higher than some of its rivals.

Sonos plans to launch a video streaming device to compete with Apple TV 4K …https://t.co/9sqr5qkgejge
– iclarified (@iclarified) February 4, 2025

Coded Pinewood, the streaming device works on the Android platform. According to sources, it has an aesthetically pleasant interface, despite its development in collaboration with a digital advertising company. The device aggregated the contents of various platforms, including Netflix, Max and Disney Plus, in a cohesive software experience.

In addition, it will include a universal research function which allows users to search for all their streaming accounts.

The Pinewood will be equipped with a physical remote control which includes shortcuts for popular applications and will also support voice control. One distinctive aspect of this device is its functionality as a HDMI switch, featuring several HDMI ports with Passhrough capabilities, allowing users to connect game consoles or Blu-ray players.

It is designed to transmit audio to sound bars and sound speakers without outbreak. In addition, it will facilitate the configuration of a surround sound system using sound speakers, allowing advanced Dolby Atmos configurations.

The device will include an Ethernet gigabit port and will support Wi-Fi 7 for a stable internet connection. The introduction of the Pinewood streaming system could be essential for the future of Sonos.

After the release of CEO Patrick Spence in the middle of an instability period, the new interim CEO Tom Conrad is confronted with double challenge to reconstruct consumer confidence and ensure the success of Pinewood on a saturated market.

https://www.youtube.com/watch?v=MLBGFHTMZYK

In the light of the disappointing sales of the Sonos ACE headphones and the benefits in the process of a problematic update of the application, Pinewood must present a strong value proposal to consumers. It remains to be seen if this product means a turning point for Sonos or simply serving as a niche niche.

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