Ford hires a Twitch and PlayStation veteran to manage its digital services

The Company says thatragon will lead a team “Manager of the construction and marketing of a series of services and experiences” through Ford Pro (Business and Fleet), Ford Blue (Core Passenger Vehicles) and Ford Model E (electric vehicles). The company claims to have more than 800,000 paid subscriptions in its range, including for services such as its Bluecruise hands -free driving system and fleet management software.

In a press release, Ford CEO Jim Farley said that Raid will help establish early success of the company with integrated services and have “tested history to help large equipment companies to create precious digital ecosystems”. This assessment includes the PlayStation Network service and the Twitch content teams.

Aragon fulfills a role previously occupied by Peter Stern, an former vice-president of Apple Services, who helped create paid subscription offers from Apple, in particular Apple TV Plus, Fitness Plus, News Plus, etc. Farley had excited Stern’s hiring in 2023 And said that the “greater change” in the industry has entered “digital products and physical services”. Paid subscriptions have become the The biggest income engines For companies like Apple. Stern is now CEOwhose key product is a bicycle with a subscription service.