Reddit alludes to an extended search fueled by AI

The CEO of Reddit, Steve Huffman, said that, during this year, Reddit plans to launch an improved research experience that will help users navigate the social network, but to answer “subjective, difficult, [and] interesting questions.

The company plans to achieve this by integrating Reddit responsesIts functionality which allows visitors to ask questions and receive organized summaries of answers and threads relevant to its entire platform, to the existing research of Reddit.

“”[In Reddit] Conversations, for 20 years, our users have left this absolutely massive corpus of information, so we are starting to unlock with answers, “said Huffman when the Reddit T4 2024 results call on Wednesday. “We will continue to iterate on this product.”

Reddit’s financial director Drew Vollero added during the call that Reddit recruits engineers to build a “small research team” focused on these capacities.

Reddit is increasingly kissing AI while trying to grow. Last year, the platform brought Translation supplied by AI in dozens of new territories, with more planned for this year, and deployed Perfecting fueled by AI for brands. Reddit too began to test the search results pages fed by AIwho summarize and recommend content in different Reddit communities.

Investors were disappointed by the tax measures of Reddit Q4, which were Impacted in part by changes in Google’s research algorithm. Unique daily active users on Reddit increased by 39% from one year to the next to 101.7 million users, lacking investor estimates of 103.1 million unique.

Huffman hinted at Reddit Search a part of the platform integration process to stimulate growth, retention and, ultimately, income.

“I think that helping the user to be able to search directly on Reddit, refine his requests on Reddit, finally come directly to Reddit for these types of requests, and even the integration of research in something like integration throughout time – I think [these are] Really interesting things, “he said. “It’s incredible for us to take up this signal […] And of course, this signal [has] Incredible monetization potential. »»