Adobe launches subscriptions to Firefly Ai

Adobe hopes to capitalize on the early success of its AI Firefly models by launching a new autonomous subscription service which gives users access to image image, vectors and models of generation of videos of the company.

This marks the most daring attempt of Adobe to transform his AI Firefly models into a real product.

The company also launches a redesigned web page, Firefly.adobe.comwhere people can use Adobe AI models. This includes The new AI Firefly video modelwhich takes place in public beta on the Firefly website and in the Premiere Pro Beta application.

The standard Firefly plan costs $ 9.99 per month and provides Unlimited access to the AI ​​image of Adobe and the vector generation featuresas well as the new AI video model from Adobe. The standard plan gives users for 2,000 credits, which is enough to make 20 AI videos of five seconds.

Users can also connect Firefly plans to their Creative Cloud accounts to obtain a generation of unlimited images and vectors in Photoshop, Express or other Adobe applications.

Meanwhile, the PRO plan will cost $ 29.99 per users per month and offers enough credits to generate 70 AI videos of five seconds per month. The company also works on a “premium” level (it has not yet announced prices for this) which allows users to create 500 videos AI per month, according to the vice-president of Adobe of Ai Génétif, Alexandru Costin .

Previously, Adobe offered Many Firefly AI tools in its existing creative creative subscriptionsallowing users to try new tools at no additional cost. Users could move on to more expensive plans if they wanted more access to Firefly, but they didn’t have to do so. This system worked well for Adobe: Firefly generative filling function, added to Photoshop in 2023has become one of the most popular new features in the last decade.

Now Adobe wants to see if users will also pay for his Firefly AI models.

The Firefly video model allows you to transform text or images into a video generated by Ai-Généré of five seconds. There are orders on a side panel to modify the angles of the camera, the movement of the camera, the aspect report and other features that the creation professionals could want to personalize.

The new Firefly offers will compete directly with OPENAI’s Sora,, Runway Gen-3 AlphaAnd other AI video models that already have dedicated web pages and subscription plans. AI video model of Google Deepmind, VeoAlso seems to be a legitimate competitor in space, but it is still in a private beta version.

Part of Adobe’s height to creation professionals is that Firefly has been trained on a license video data set, without any brand logos or NSFW content (something that the company has paid a little to do). This means that, according to Adobe, creatives should be able to use Firefly AI models without worrying about legal problems.

“We believe that the key differentiator for us is that we are the only friendly and commercial video model,” said Costin in an interview with Techcrunch. “We want to differentiate ourselves with an in -depth understanding of customer problems.”

Adobe has also tried to send AI tools that solve problems for creation professionals instead of simply generating random AI videos.

For example, one of the AI ​​video features of Firefly, a generative extension, allows users to extend the video and background noise from any clip of a few seconds. This is one of the most practical IA video tools on the market; Other AI models allow you to create new videos from zero or animate photos.

Costin says that Adobe works on another AI video tool to help pre-production. The tool, which has not yet been announced, would help align the creatives on the same vision by creating an approximate sketch of what a scene, or a chain of scenes.

However, Adobe must travel a fine line with a generative AI. Many professionals who have been using Adobe applications for decades are upset by the rise of generative AI tools in their industries. Technology constitutes a threat to their livelihoods because they risk that their work will be automated on a model of AI – like those that Adobe built.

But Adobe is convinced that this is where the washer goes to the creative world.