Birds cut 120 jobs, as part of the “strategic realignment”

Cloud communication service, Birdhas reduced 120 jobs – about a third of his total workforce. The company based in Amsterdam – formerly known as the Messagebird – plans to realign its global operations in the middle of the current boom on AI, Techcrunch has learned exclusively. Bird has since confirmed the news. Friday, the Dutch startup contacted employees.

This decision comes a year after the bird Cut 90 employeesaccording to his to reproach. The company also reduced prices at the time, in order to take tastes from Twilio, Klaviyo and attention. The startup offers a CRM (customer relationship management) platform for marketing, sales and payments by e-mail, SMS and WhatsApp.

The founder and CEO of birds, Robert Vis, confirmed the number of employees affected, adding that most of the roles were in Europe.

“While Bird was founded in Amsterdam and has built strong European roots, our customer footprint has increased considerably in the Americas and Asia. This realignment will position our teams closer to our customers, which allows us to better serve them in their local time zones and their cultural contexts, “said Vis in a press release sent by email to Techcrunch.

The startup counts Meta, Paypal, Square and Uber as key customers. It offers a unified solution to allow companies to communicate with their customers via different channels, including email, SMS, voice and WhatsApp.

Vis said that the layoffs were “not a cost reduction exercise” because the “Financials of the startup remain strong”. Instead, the adoption of AI has contributed to the reduction of roles. The list of similar impacted companies includes Watering,, Working dayAnd Okta.

“Changes will help us come back to the agile and targeted model that has led our early success – starting with SMS and developing to become one of the largest suppliers of commercial communication solutions in the world,” said Vis.

The executive said that affected employees would receive “full support in transition” without sharing details on dismissal.

In 2021, bird lifted $ 800 million In a series C series showing Tiger Global, Eurazeo and Owl Rock. This followed a turn of $ 240 million Evaluated the startup at $ 3 billion. The startup acquired a marketing platform by Sparkpost e-mail in 2021 for $ 600 million.